Monday, April 13, 2009

Taking Free Time to Expand Horizons

The long weekend is coming to an end. I had Friday - Monday off which only happens once a year for me without taking Holiday time, and it's a pretty sweet deal. Of course, I'll need to go to work early tomorrow to play catch up, but I digress.

I've kept myself busy this weekend searching far and wide for new and different products to sell. I mean WAY different. Nothing like jewellery. I am very taken in by a drive to diversify.

Part of what brings this is on, is my increasing realization of just how seasonal many items are. Tungsten rings, for example, are more likely to sell when approaching Christmas and Valentine's Day. Planting and gardening products naturally enjoy a busy season this time of year. And on and on it goes.

So, without a great deal of rhyme or reason, I am diving in and researching products that I already know something about for one reason or another.

My first new project is to add a men's hygiene section to my existing store. This is a natural outgrowth as I already deal in men's items.

Beyond this, I plan to move into a whole new industry in the year ahead. I look forward to sharing the details as things unfold.

If any of you have thoughts on branching out into new areas, versus focusing on what you know, I would love to hear from you.

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